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Brand Strategy & Identity

A brand people get at a glance.

Strategy, name, logo, and the look of everything you put out, built as one system.

Start a projectSee the Brand Sprint

Fernhill, from a blank page.

To show the work, we invented a plant shop and café and built its brand end to end. Fernhill is not a real business or a client.

  1. Positioning

    The plant shop that helps you keep things alive.

  2. Audience

    Renters with a windowsill and good intentions.

  3. Voice

    Warm, plain-spoken, a little funny.

One mark. Four colours. Two typefaces.

The Fernhill fern mark in cream on forest green
  • Fern#1F4D3A
  • Cream#F3EBDD
  • Clay#C4693D
  • Sun#E8B54A

Fraunces Bold

Bring the sad one. We’ll find it some light.

Inter Medium

Repot bar open daily. Workshops on Thursdays, 7 pm.

Everywhere it shows up.

Instagram, the shopfront, the cup in your hand. One brand at a glance.

New big plants land Saturday.

Repot bar this weekend?Obviously 78%Next week 22%

Open 8 to 6, every day.

Stories, with a branded poll
fernhill.co
posts
248
followers
12,418
following
312
FernhillPlant shop & caféPlants, coffee, and somewhere to slow down.Repot bar daily · Workshops Thursdays
  • Hanging plants under the greenhouse roof
  • Repot Sunday. Bring the sad one.
  • An oat latte beside a pothos
  • Hands repotting a monstera
  • A shop worker watering plants
  • A shelf of small terracotta pots
  • An evening potting workshop
  • A fern frond in morning light
  • Repot Sunday. Bring the sad one.
The profile and its grid
fernhill.coFollow

Repotting a fiddle-leaf fig in thirty seconds. Bring yours in, the bar is open.

♫ fernhill.co · Original audio · fernhill.co · Original audio

A Reel, shot in the shop
Fernhill's corner shopfront with its painted sign
Shopfront sign
A Fernhill coffee cup with the fern mark on its sleeve beside a cream tote bag printed with the logo
Cup sleeve and tote

Ways to start.

A set scope and one fixed price, quoted after a short call.

All packages

Let’s build yours.

New venture, rebrand, or a name you have outgrown. Tell us where you are.

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