02 · Brand Strategy & Identity
Brand Sprint
Positioning, identity, and a system to use it — in three weeks.
- Timeline
- 3 weeks
- Fee
- Fixed
A compressed version of our full brand engagement for founders and rebrands that need to move. Week one is strategy: who you're for, what you say, why you win. Weeks two and three are the identity system, pressure-tested on the real things you'll put it on.
You leave with a positioning statement sharp enough to say no with, a logo and type system, colour, and a guidelines document your team can actually work from. The wordmark, the crest, and the rules — not a mood board.
Founders, new ventures, and rebrands with a launch date.
What's included
- Positioning workshop and written strategy
- Naming review (or naming, if you don't have one yet)
- Primary logo, secondary marks, and lockups
- Type and colour system
- Applications: business card, social templates, one signage mock
- Brand guidelines PDF and organised source files
Not included
- Website design or build (see Site in a Week)
- Trademark filing
- Printing
Questions
Before you start
- Three weeks is fast. What gives?
- Rounds of revision. You get two structured rounds on the identity, not unlimited iterations. The strategy week is what makes that enough.
- Can this extend into a full engagement?
- Yes. The sprint deliverables are the foundation the full brand engagement builds on, and the fee credits toward it.
This package is delivered by the Brand Strategy & Identity. Need more than the package? The full engagement is on that page.
Start a project
Tell us what is slowing the business down.
A process that eats hours, a brand that undersells you, marketing that is not landing. Tell us where it hurts and we will tell you what to build, fix, or leave alone. You do not need a brief.