The Lab
Proof of work.
Four small pieces built in the open. Each one is a technique we use in client work — shader fields, content-driven graphics, typographic systems, GPU particle flow — running live so you can judge the craft instead of reading about it. Everything here honours reduced motion and steps down to a static version on low-power devices.
01
Spectrum Field
A single full-screen fragment shader: domain-warped simplex noise thresholded to ink, sampling the four spectrum stops in order. This runs behind the closing section of the home page. Tune it here.
02
Four Strokes
The M drawn as four separate strokes, one per spectrum colour, one per studio. Pure SVG and CSS, read from the same content file the site is built from.
- 01Software & AI Systems/technicalAI systems that take the busywork off your team.
- 02Creative & Marketing/creativeCreate the work that earns attention and drives action.
- 03Brand Strategy & Identity/brandBuild a brand people understand and remember.
- 04Film & Story/filmCommercials, brand films, and stories made to move people.
03
Type Specimen
The site's stack under live control: Montserrat for display and text, Space Mono for labels. Variable axes load only on this page.
We turn ideas into brands, systems, and stories.
Most companies buy their brand in pieces. An agency does the identity, a dev shop builds the site, a production crew shoots the content, and every handoff loses a little of the story. We built McCallum to remove the seams.
Montserrat 800 · Montserrat 400 · Space Mono 400
04
Particle Assembly
A GPU points system. The wordmark is sampled to targets; a curl-noise flow field scatters them and a single uniform pulls them home.
Start a project
Tell us what is slowing the business down.
A process that eats hours, a brand that undersells you, marketing that is not landing. Tell us where it hurts and we will tell you what to build, fix, or leave alone. You do not need a brief.